Saturday, July 4, 2026

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SNSD Yuri's contract with SM Entertainment reportedly expires next month

SNSD's Yuri is reportedly approaching the end of her current contract with SM Entertainment.

According to a report by TenAsia on the 4th, her exclusive contract with SM Entertainment is set to expire next month. This marks a notable moment, as SM is the only agency she has ever signed with since her debut.

According to the same report, Yuri is looking closely at companies that focus mainly on managing actors to help grow her acting career. Even so, she fully plans to keep promoting with the SNSD's unit Hyorisoo alongside Hyoyeon and Sooyoung, regardless of which agency she chooses. She is currently reviewing her future from multiple angles before making her final decision on the contract.

Yuri has a remarkably long history with SM Entertainment. Yuri first joined SM Entertainment all the way back in 2001 as a trainee, right after winning 'Best Dancer' at a youth talent competition. She trained for six long years before officially debuting with SNSD in 2007. This means she has been under SM Entertainment's roof for 25 years.

As a key member of SNSD, Yuri helped lead K-pop during it's golden era. The group released legendary hit songs like 'Into the New World,' 'Gee,' 'Genie,' 'Oh!', 'The Boys,' 'I Got a Boy,' and their recent comeback track, 'Forever 1.'

In 2016, she started expanding her acting career and has built a solid filmography since then, starring in hit dramas like 'Innocent Defendant,' 'Good Job,' 'Parole Examiner Lee,' 'Bossam: Steal the Fate,' and more.