SOURCE: 변우석, 드라마 배우 평판도 1위...박지훈 2위
Following his recent success as an advertising model, Byun Wooseok has now secured the top position in the drama actor brand reputation rankings.
According to the Korea Corporate Reputation Research Institute on the 13th, big data analysis for drama actor brand reputation in May 2026 placed Byun Wooseok in 1st, Park Jihoon in 2nd, and Kim Jaewon in 3rd.
The institute evaluated 116,645,333 data points from 100 actors starring in dramas that aired between April 13 and May 13, 2026. This algorithm measured brand reputation by tracking consumer participation, media coverage, communication, and community engagement.
Byun Wooseok, who ranked 1st, earned a total index of 9,363,025, with a participation index of 2,121,748, a media index of 2,191,545, a communication index of 2,634,116, and a community index of 2,415,616.
Park Jihoon, in 2nd place, earned a total index of 5,999,640, with a participation index of 908,236, a media index of 976,376, a communication index of 2,386,697, and a community index of 1,728,331, for a total index of 5,999,640.
Kim Jaewon, in 3rd place, recorded a total index of 5,032,801, with a participation index of 775,675, a media index of 1,429,986, a communication index of 1,596,318, and a community index of 1,230,823, bringing his total index to 5,032,801.
Institute director Koo Changhwan noted, "According to the May 2026 drama actor brand reputation analysis, Byun Wooseok’s brand led the rankings. Link analysis showed high rankings for terms like 'heartwaring,' 'modeling,' and 'advertising,' while keyword analysis featured 'Grand Prince Ian,' 'Perfect Crown,' and 'Mailbox.' His sentiment analysis reflected a positive ratio of 93.78%.”
After topping the May 2026 advertising model rankings, Byeon Wooseok has also topped the drama actor brand reputation rankings. He currently plays the character Prince Ian in the MBC drama 'Perfect Crown,' starring alongside IU.
The Top 30 drama actor brand reputation rankings for May 2026 were: Byun Wooseok, Park Jihoon, Kim Jaewon, Kim Hyeyoon, Kim Goeun, IU, Lee Sangyi, Ha Jungwoo, Go Younjung, Koo Kyohwan, Gong Seungyeon, Woo Dohwan, Ha Jiwon, Jeon Soyoung, Nana, Yoo Yeonseok, Chae Wonbin, Park Boyoung, Kang Mina, Ju Jihoon, Noh Sanghyun, Go Soo, Esom, Yoo Subin, Ahn Hyoseop, Baek Sunho, Park Haejoon, Lim Soojung, Jung Yichan, and Park Haesoo.
