TWICE Jihyo’s younger sister to debut as a member of a girl group under HYBE subsidiary, ABD

SOURCE: 트와이스 지효 동생, 하이브 산하 ABD 걸그룹 멤버로 데뷔

Park Seoyeon, the youngest sister of TWICE's Jihyo, will make her debut as a singer under HYBE's new subsidiary label, ABD.

According to music industry reports on the 27th, Jihyo's younger sister, Park Seoyeon, has been included in the debut lineup of the new girl group that ABD is preparing to launch.

Previously, ABD launched its official website and social media accounts to release a brand short film featuring the members of the girl group scheduled to debut in the second half of this year. 

Among the revealed members was Park Seoyeon. Born in 2008, she reportedly trained under HYBE while preparing for her debut.

Jihyo is the oldest of three sisters. Her second sister, Lee Haeum (real name Park Jiyoung) is currently active as an actress. Now, her youngest sister Park Seoyeon is also preparing to enter the entertainment industry.

ABD is a girl-group focused label established by HYBE. The label's name reflects its vision of pursuing 'a flexible and lively creativity that imagines a 'D' rather than a 'C' following 'A' and 'B'' The company is led by CEO Noh Jiwon, who previously served as the head of the Artist Planning Department at Pledis Entertainment.

Continue reading TWICE Jihyo’s younger sister to debut as a member of a girl group under HYBE subsidiary, ABD

HYBE establishes girl-group focused label 'ABD' ... Former PLEDIS executive Noh Jiwon as the CEO

SOURCE: [공식] 하이브, 걸그룹 특화 레이블 'ABD' 설립…대표이사는 플레디스 노지원

HYBE has established a new label, 'ABD,' specializing in producing girl groups.

On the 8th, HYBE announced the news, explaining that the name of the name ABD stands for the brand slogan, 'A Bold Dream.' The company said the label aims for creative ideas that are flexible and lively enough to 'imagine a D after A and B, instead of C.' The goal is to expand new areas of K-Pop based on a deep understanding of both fans and artists, while also pursuing the pure joy of music itself.

Noh Jiwon, who previously served as head of the artist planning department at PLEDIS Entertainment, has been appointed as the CEO. Having built experience in label management at PLEDIS Entertainment and MORE VISION, Noh Jiwon will oversee overall management and establish a stable foundation for the new label's growth.

ABD was established as part of HYBE's multi-label strategy, which strengthens the expertise and autonomy of each individual label. HYBE has enhanced its competitiveness in the global music market by building a system where each label operates independently based on their own unique colors and production capabilities. ABD also plans to establish itself as a specialized girl-group label by showcasing differentiated IP centered around a team and creators dedicated to produce girl groups.

The label will debut its first rookie girl group in the second half of this year. Han Sungsoo, who has produced various K-Pop artists including SEVENTEEN, After School, IZ*ONE, and TWS, will serve as the executive producer. He is set to lead the music, concept, and performance of the new girl group.

A representative from HYBE stated, "The establishment of ABD is a strategic move to secure greater IP diversity and further advance K-Pop production capabilities," and added, "Through this rookie girl group, we aim to present new musical attempts and concepts, bringing fresh changes to the global music market."

Continue reading HYBE establishes girl-group focused label 'ABD' ... Former PLEDIS executive Noh Jiwon as the CEO